News

  On March 26, 2025, New Zealand anglers Finn and Harry visited the SWAGE studio. The SWAGE team warmly welcomed the visitors, providing a detailed introduction to SWAGE's brand history, core philosophy, and full range of fishing gear products. During the product showcase, Finn and Harry expressed strong interest in the Athanasy Series saltwater rods and art jigs. As meticulously crafted hybrid jigging rods, Athanasy jigging rods stand out with its innovative design and outstanding performance, seamlessly adapting to various fishing techniques such as fast umping, slow shaking, light jigging, casting and electric jigging. The series features 11 rods of different specifications, covering a bait weight range from 10g to 800g, catering to the diverse needs of anglers. Athanasy art jigs are also impressive, with lifelike designs of shrimp and mackerel, enhanced by a laser-etched reflective finish. These art jigs not only improve fishing efficiency but also add an artistic touch to the angling experience. Finn and Harry then shared their fishing experiences and competition achievements, showcasing their professional boat. Their extensive angling expertise and unique insights provided invaluable inspiration and suggestions for SWAGE's new product development. This cross-cultural exchange has infused fresh vitality into the brand's innovation efforts. Finally, SWAGE conferred the title of "SWAGE Test Angler" upon Finn and Harry, presenting them with honor certificates. We look forward to continuing to receive their professional feedback and improvement suggestions, working together to advance the optimization and innovation of fishing equipment.

At the end of 2024, the SWAGE team embarked on a 28-day trip across Australia, visiting many unique fishing tackle shops and factories. We brought along our own innovative products, which sparked great interest among the local businesses. We took group photos with each store and signed a commemorative T-shirt together... We hope this journey will inspire fresh artistic creativity for us, and we look forward to meeting all of you out on the water someday. Wishing everyone the best!     ---